Search Engine Optimization

What is Search Engine Optimization?

Webopedia defines SEO as "the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine".

How will the public find me on the internet?

There are two ways a potential client will find you on the internet. One is to advertize your internet address or dot com in your brochures and business cards. Secondly, is the public will find you when they type keyword phrases into a Search Engine like Google or Yahoo.

Once your web site is published, comes the defining moment of getting the people to your web site that can benefit from what you offer. Ideally you want your site to be listed in the top 10 results of search engines like Google and Yahoo.

Keywords

Define That states that the “Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (via a search engine).” When you type in a word or phrase in Google to start a search for information, that word is called a keyword and the phrase a keyword phrase. Your keyword phrase is grabbed by Google spiders and they are sent crawling all over the internet looking for relevant pages.

During the creative process to design, develop, and publish your web site Frontdoor Web Design has taken careful attention to design your web site for Search Engine Optimization (SEO). You want your web site in the top 10 search results of any given search engine. Remember the spiders are out looking for those keywords. That is what we need to get on the pages of your web site. Each page should have a 4-7% saturation of keywords. And don’t worry tools like Rank.nil is a free online tool that will do the math for you.

One Topic per Page

One topic per page with relevant keywords dispersed throughout the text.

Each page should have one topic and only one topic. Why? Because we are trying to accommodate people who are searching for us. By having one topic per page the search engine can hone in on the information that user wants and when they get there they aren’t frantically looking at this huge amount of information that they don’t need, hoping to find what they do need.

Think about it though, the advantage now is that you have several relevant portals where people can enter your site via the search engines. One important concept to understand is that your web site is not a book with a cover, title page and chapters. It’s more like an ice cream shop. One flavor of ice cream per bucket. Individuals will be drawn to your shop for that one flavor in that one bucket, but while they are there, they may be enticed to check out your other flavors or pages shown in your navigation bar. Users know within 5 seconds whether they want to hang out at your site or move on. It is very important that when you write the text for your web site pages talk to your visitor, you are not writing a college essay graded on your use of lofty vocabulary. Keep it simple and real. Which brings us to my next rant, blogs!